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The group meal market is starting to move, is 2019 an opport
2019-04-16 16:44
With the continuous development of the take-away industry, the competition in the take-away market has intensified. The group meal market is starting to move. Is the take-away group dinner in 2019 a good business?

With the increasing number of take-out platforms, the take-out platform has become increasingly mature and gradually stabilized. Therefore, the deduction point of the take-out platform began to rise, and the delivery fee for the take-out sale also rose. And consumers' taste and quality for takeaway. The requirements for security and other issues are also getting higher and higher. The situation of take-away is also getting more and more serious, so many take-away bosses are keeping an eye on the fat of the takeaway group meal.
 

 
A group meal can be delivered in many copies, which can save a part of the delivery fee, and the discount points of many group meal platforms are lower than those of the take-out platform. Whether it is a canteen or a takeaway market, group meals are very "treasures" with potential. However, people tend to ignore the big market of group meals. The volume of group meals is about 6 times that of online take-out. In 2017 and 2018, group meals accounted for 30% of the total amount of Chinese food and beverages. In 2018, group meals have reached 1.4 trillion yuan. Therefore, group meals are a very broad market.
 

 
However, there are certain drawbacks to the takeaway group meal. The business units of the take-out group meal platform are relatively small, and it is difficult to attract the catering brands to join, which has caused the group meal to be too single. The small amount of ingredients purchased from the take-away group meal platform leads to high procurement costs. The technical limitations and lack of professional knowledge have also led to potential hazards in the production of food, making food safety and taste difficult to be effectively guaranteed. It is also lacking in talent management. The pattern of take-out group meals is aging, which cannot meet the eating habits and needs of young people. After all, the older generation of workers prefer to eat big pot dishes, while young white-collar workers may prefer to eat pizza, hot pot and other categories, which causes the traditional group meal mode to not match the young people's eating habits, making the group meal difficult. Although there are various drawbacks, it does not mean that the takeaway group meal has lost the opportunity. The prospect of takeaway group meals is still very broad.
 

 
There are also many advantages to taking out online meal reservations. Group meals can help the restaurant to make increments. The concentration of group meals is higher and more convenient and faster. The volume of group meals is relatively large, the types of dishes and the time of distribution are relatively concentrated, and the efficiency of distribution has been greatly improved. On the other hand, if the distribution fee is reduced and the platform deduction point is reduced, the scale profit can be obtained. The frequency of group meals is high, the number of times is high, the prospect is broad, and the market scale is large. The group meal plays a role between the production and the enterprise end, making the value of the user higher.
 
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